#7DaysofFight
College football rivalry week branding, video graphics package and web campaign designed by Geno Betancourt.
Master artwork for College Rivalry Week video package and ad campaign.
Logo design for #7DaysofFight, Scout's college football rivalry week video coverage.
#7DaysofFight is Scout.com's weeklong coverage of college football rivalry week, covering 14 regional games in local markets. Encompassing at least 15 video segments and dozens of written stories published over 30+ college sports websites on the Scout Media network. The main graphic above is the master art that was designed to be used on all of Scout's distribution channels, with swappable content to reflect local markets. It's primary use starts as an animated video intro and virtual set backplate and it was strategically designed to be repurposed for web content, display banners, social media marketing and email promotions.
The above video shows 1 of 14 virtual set backplate designs. The backplate is what you see directly behind the two hosts. Scout Now produced 14 videos related to college rivalry week, covering 14 game matchups for 28 local markets.
The slideshow below shows the backplates that were created for all the videos in this series. Original virtual set designed by Chris Scales.
Website takeover design by Geno Betancourt. The background image and seamless leaderboard were used on 29 of Scout Media's college sports related websites.