Capabilities
Click any the category links for relevant work examples
Art & Creative Direction, Copywriting, Graphic Design, Illustration, Infographics, Motion Graphics, Photo Editing, Photography, Print Design, Project Management, Video Editing, Web & Mobil Design
About
Geno has been working as a multi-talented creative for over twenty years, mostly in New York City. Primarily a graphic designer, Geno is also an experienced web designer, project manager, video editor and motion graphics designer.
His deep curiosity and ability to adapt has led him to work in a dynamic range of industries, including: aviation, water sports, fashion, apparel, sports media, news, video game development and retail.
What sets Geno apart as a creative is a strong desire for his work to be effective. It's not just about making a pretty ad, video or website. Marketing materials need to stand out, deliver a message, be memorable and drive business. With a background in research psychology, Geno knows how to study a target audience and create compelling work that delivers a message and drives business.
With two prominent artists in his family, Geno grew up around art & culture and attended a fine art magnet school where he received advanced training during his formative years.
Most recently, Geno was the creative director for the world famous Zapata company - creators of the world's first, and very real, flying hoverboard, called the Flyboard Air.
Geno lives just outside of New York City with his wife and two children. He also famously hates posing for pictures.
Contact
phone: 917-686-9437
email: genobetancourt@gmail.com
Case Study: Creative Direction for Zapata
For an in depth view of Mr. Betancourt's capabilities and experience, below is a Google Slide presentation that details the responsibilities and accomplishments during his tenure as Creative Director of Zapata's marketing.