CRUMBS: Valentine's 2014 Campaign

Credits:  Concept, Graphic Design, Photography and Copywriting by Geno Betancourt
Additional Creative Direction from Crumbs V.P. of Marketing Shanna Goldstone

Valentine's is the biggest sales day of the year for Crumbs Bake Shop which is why it also gets the biggest marketing campaign.  Similar to 2013's successful campaign, I utilized a mix of cheeky copy and sexy innuendo.  Crumbs did a cover wrap with Metro NY on Valentine's Day that featured all four creatives.  

24x36 Window Signs, 24x36 C-Print Wall Frames, Metro NY Cover Wrap (Click to enlarge)

The entire Valentine's 2013 campaign included a NY Metro cover wrap, window signage, window clings, in-store posters, web banners and email blasts.