MarcEcko.com

Project Management, Art Direction, Design, Director of Content: Geno Betancourt
Creative Directed by Marc Ecko and Geno Betancourt
Developed by and additional design by WDDG. 

Home website of Marc Ecko Enterprises.  This website was nominated for two 2009 Webby Awards in Fashion and Personal website.  After Marc Ecko considered (and rejected) many designs, the one that was finally selected was a concept that I conceived.  Marc Ecko wanted to reinforce his image as an artist and Ecko's CEO wanted to showcase the world of Marc Ecko in one page.  

The website featured many unique sub pages that utilized video and animations from the company's archives.  Video editing and animation effects gave old content new life.  

This site was really big!  The site was mostly made up of image and video galleries that displayed thousands of archival assets.  The assets management for this site alone was a huge endeavor that took almost two months to collect and process.

The site featured over 30 uniquely designed landing pages.  Each one represented a different part of the company.  The greatest accomplishment of this site was in its creative re-use of t-shirt illustrations, old marketing campaigns, archival photos and repurposed videos and animations.  Millions of dollars of the company's marketing and PR assets were compiled and remixed in a way that showcased the company's huge cultural impact with its diversity of products, content and philanthropic endeavors.